Domain Authority
Moz developed the Domain Authority. Domain Authority is a metric Score of Website Domain. It ranges from 1 to 100 based on the value of the website domain. It has Great Importance in Search Engine Optimization.
Strategies to Improve Domain Authority
Boost Dwell Time
Dwell Time is the duration of the visitors staying on the website without a sudden back. Google gives more importance to this Dwell time. To Increase the dwell time, show related post in every blog, share blogs regularly with 2000+ words, do interlinking regularly, utilize impressive and good content with video, etc in the Targeted Page. It leads to better user experience, drive traffic and increase domain authority of the website.
Link Building
Link Building plays a vital role in improving the Domain Authority value of a website. Link Building is the Best Strategy in Digital Marketing. Some tactics for Link Building are as follows:
Remove Toxic Backlinks
Toxic Backlinks are the links affects the website. Paid Backlinks is the Example of the Toxic Backlink. If Google notices that the website has a high number of Toxic Backlinks, then it decreases the DA value of the Website. So remove the Toxic Backlinks.
User-Friendly Website
Make the website as User-Friendly by using Call To Action Button, Highlighted Keywords, use Navigation Buttons.
Generate Natural Backlinks
Utilize White Hat SEO Strategies and generate a high number of natural backlinks with relevancy. Seo is the Best Marketing Strategy. Generate Backlinks on relevant sites; it leads to improving your Domain Authority Value of Website.